I have a pamphlet from back in the 60's called "The Unsupportable
Superlative" that I'm always reminded of when I read this kind of ad
content. This little tome lists all the then current catch phrases used
to entice engineers to come to one company or another, and then a photo
is presented that shows the real story. Very funny!
73, Duane
On Thu, 28 Jul 2005 05:59:14 -0600 Randy K7RAN <k7randy@gmail.com>
writes:
> Last night I worked a very nice fellow on 40 CW who had just taken
> delivery of his new IC-7800 yesterday. I understand that this is a
>
> $10k radio (or basically 2.5 on the OCS [Orion Cost Scale], hi).
> Afterward, I was curious and went to the Icom web site and read this
>
> bit of marketing copy: "Icom's 40 years of analog RF circuit
> experience combined with cutting edge digital technology results in
>
> an astonishing 110dB receiver dynamic range and a +40dBm IP3 in the
>
> HF bands. A first in Ham radio!"
>
> Questions:
>
> 1) How does their quote "astonishing 110db receiver dynamic range"
>
> compare with the Orion's performance? Isn't it true that our Orion
>
> receiver beats it pretty handily?
> 2) What does "+40dBm IP3" mean? How does that compare with Orion?
> 3) What does "A first in Ham radio!" mean? Are they saying that
> their
> specs are so tremendous that they beat anything out there (including
>
> Orion's superior specs)? Or are they saying that when they first
> brought this radio to market nobody could touch them at that point?
>
> (Or, praytell, is this just another example of someone testing the
>
> FTC's truth in advertising provisions?)
>
> 73,
>
> Randy K7RAN
>
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>
Duane Calvin, AC5AA
Austin, Texas
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