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Re: [TenTec] re QST ad

To: Discussion of Ten-Tec Equipment <tentec@contesting.com>
Subject: Re: [TenTec] re QST ad
From: John Nason / NA9U <na9u@arrl.net>
Reply-to: na9u@arrl.net,Discussion of Ten-Tec Equipment <tentec@contesting.com>
Date: Fri, 24 Feb 2006 07:21:41 -0800 (PST)
List-post: <mailto:tentec@contesting.com>
What your wrote makes sense.  However I think my
marketing professors head would explode if she read
what you wrote.  "Marketing is everything and exposure
is the currency".  

John NA9U

--- "Rob Atkinson, K5UJ" <k5uj@hotmail.com> wrote:

> I think all of the major ham rig manufacturers could
> halt all magazine 
> advertising TODAY and nothing would miss a beat. 
> They are so well 
> established, well known, and so many hams have
> internet access they could 
> get by with just their websites.   I expect within
> the next 10 to 20 years 
> QST will go entirely on-line.   No vendor or
> manufacturer really needs those 
> full-page ads.  Most of the product information hams
> get is off the internet 
> now.   For me, the ads at the front and back of QST
> make up a sort of 
> monthly "catalog" to flip through, but not use for
> real information 
> gathering.   The only good purpose they serve is to
> notify me of a new 
> vendor or product I didn't know about before and
> because of that, the 
> businesses that really need QST are the little guys
> who are starting up and 
> buy the single column inch display ads to use as a
> sort of "we exist--here's 
> our web address" type of heads-up.  BTW, does anyone
> look at the Ham-ad 
> classifieds still?
> With the product reviews, i'm more interested in
> finding out about features, 
> metering, rear panel connections, controls,
> malfuctions, and such than I am 
> about technicalities such as rx specs.   Some hams
> obsess about BDR etc. 
> beyond what 95% of hams give a flip about.  For
> those 95%, whether a rig is 
> "good" or "bad" boils down to what I call the
> pleasure rating:  on a scale 
> from 1 to 10, how much fun is it to operate; how
> much pleasure do you derive 
> from the experience?  Factors affecting this can
> range from audio quality, 
> to heft (does it move on the table when i plug in
> cans?) and build quality, 
> as well as drift, f.p. layout, PA power, blah blah
> with the rx down there 
> somewhere in the priority list.  Oh, it has to be
> able to hear--don't get me 
> wrong, but if the AGC pumps at times, it's not the
> end of the world.  I have 
> a rig that is reviled by some hams but I love it;
> I've had a rig that has 
> been claimed as the best ever made and I thought it
> was a looser, all 
> because with the first one, I have a lot of fun with
> it, and with the 
> latter, my operating experience with it was marked
> by irritation and 
> annoyance.   I am convinced you only find out where
> a rig fits on the 
> pleasure scale by purchasing it and using it for
> awhile (unfortunately, 
> since that gets expensive).
> rob / k5uj
> On the road to retirement? Check out MSN Life Events
> for advice on how to 
> get there!
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