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[TowerTalk] Registered trademarks

To: <>
Subject: [TowerTalk] Registered trademarks
Date: Tue, 30 Dec 1997 09:27:19 -0800
I respectfully disagree, but to each his own. I know from personal
experience that some companies get hot under the collar if you
leave off that (r). I won't mention their name, but I wrote an article
in which I mentioned their product. My article had that (r) because it
would not have gone out the door in any other manner. The magazine
left it off. I got a somewhat nasty letter from the company. When I proved
to them that it was not my doing, they presumably vented their spleen on
the magazine's editors.


From:  Healy, Rus[]
Sent:  Tuesday, December 30, 1997 8:01 AM
To:  ''
Subject:  [TowerTalk] Registered trademarks

Bob Wanderer wrote:
Please make sure you put the (r) behind the Andrews cable
names as they are registered. Wouldn't want their lawyer
pursuing you, now would we? :)

Actually, this is not necessary, nor is it desirable. In QST, for which
I was a staff technical editor for seven years, we stopped doing that
when our attorneys determined that there is no reason to do this in
routine editorial mentions of such products. If you're referring to some
other vendor's trademarked stuff in your own advertising or marketing
literature, this is certainly necessary, but that's not what we're doing
here. Let's avoid burdening the world with more chaff that makes text
harder to read.

Cheers and happy new year!

--73, Rus, NJ2L 

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