> There is a book called How To Make Life Time Customers by Carl Sewell.
> He has a Cadalac and Lexus Agency in Dallas. He started a business attitude
> and sales techniques that resulted in his business going from $50M to $250M a
> year--totally unprecedented. The first Ham supplier that uses his techniques
> will take over Ham Radio. There will be raves on TT instead of requests for
> help for deficient equipment. Get the book, follow the guide lines and THEY
> WILL COME.
We should all be so lucky to find an electronics manufacturer that uses the
business philosophy of Carl Sewell. I have been buying Cadillacs from him
since the '70's; never owning less than 2 at a time. When you buy a car there
you almost become a member of the family....everything you could possibly
dream that a dealership should provide is there, and more! They make you
feel like you are their most important customer, even if you trade only every
ten years or so , like I do. Truly "Clintonesque"!
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