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[TowerTalk] Re: Thoughts on the Chicago Tribune Article

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Subject: [TowerTalk] Re: Thoughts on the Chicago Tribune Article
From: (Jim Idelson)
Date: Thu Aug 14 22:09:03 2003
When I read the article, I got pretty upset. But not for the same reasons that 
I'm hearing on this thread. To me the big problem is the article itself, not 
whether the ham had a tough time or not. The really bad PR that comes from such 
a negative article in such a high profile newspaper is very significant. It 
even sounds like the reporter contacted somebody at the League, but I sense 
that a major opportunity was missed. The door was open; they could have 
finessed a very pro-ham quote into this article. Even if the League was not 
contacted, I still think PR is a big weakness in the ARRL skillset. Although 
they seem to realize that PR is a useful tool, they don't seem to understand 
just how critical it is, nor how effective PR programs are planned and 


Jim Idelson K1IR

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