I listen to the local sports talk radio show sometimes on the way home.
They started out just talking about sports. But, they were not growing.
They did some research and found that even sports nuts cannot stand 100%
sports radio.
Now, they have an off topic every day. Usually involves women, men, or sex.
Ratings are up.
And, they have learned that you cannot go middle of the road. You have to
piss the listeners off once in awhile to keep their attention. Moderate,
middle of the road guys often do not work out.
Never heard the bread topic on sports talk radio, but it works here.
Really would be dull without Rich!
73, Colin
--
FAQ on WWW: http://www.contesting.com/FAQ/amps
Submissions: amps@contesting.com
Administrative requests: amps-REQUEST@contesting.com
Problems: owner-amps@contesting.com
|