What your wrote makes sense. However I think my
marketing professors head would explode if she read
what you wrote. "Marketing is everything and exposure
is the currency".
73,
John NA9U
--- "Rob Atkinson, K5UJ" <k5uj@hotmail.com> wrote:
> I think all of the major ham rig manufacturers could
> halt all magazine
> advertising TODAY and nothing would miss a beat.
> They are so well
> established, well known, and so many hams have
> internet access they could
> get by with just their websites. I expect within
> the next 10 to 20 years
> QST will go entirely on-line. No vendor or
> manufacturer really needs those
> full-page ads. Most of the product information hams
> get is off the internet
> now. For me, the ads at the front and back of QST
> make up a sort of
> monthly "catalog" to flip through, but not use for
> real information
> gathering. The only good purpose they serve is to
> notify me of a new
> vendor or product I didn't know about before and
> because of that, the
> businesses that really need QST are the little guys
> who are starting up and
> buy the single column inch display ads to use as a
> sort of "we exist--here's
> our web address" type of heads-up. BTW, does anyone
> look at the Ham-ad
> classifieds still?
>
> With the product reviews, i'm more interested in
> finding out about features,
> metering, rear panel connections, controls,
> malfuctions, and such than I am
> about technicalities such as rx specs. Some hams
> obsess about BDR etc.
> beyond what 95% of hams give a flip about. For
> those 95%, whether a rig is
> "good" or "bad" boils down to what I call the
> pleasure rating: on a scale
> from 1 to 10, how much fun is it to operate; how
> much pleasure do you derive
> from the experience? Factors affecting this can
> range from audio quality,
> to heft (does it move on the table when i plug in
> cans?) and build quality,
> as well as drift, f.p. layout, PA power, blah blah
> with the rx down there
> somewhere in the priority list. Oh, it has to be
> able to hear--don't get me
> wrong, but if the AGC pumps at times, it's not the
> end of the world. I have
> a rig that is reviled by some hams but I love it;
> I've had a rig that has
> been claimed as the best ever made and I thought it
> was a looser, all
> because with the first one, I have a lot of fun with
> it, and with the
> latter, my operating experience with it was marked
> by irritation and
> annoyance. I am convinced you only find out where
> a rig fits on the
> pleasure scale by purchasing it and using it for
> awhile (unfortunately,
> since that gets expensive).
>
> rob / k5uj
>
>
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