If I remember correct, Ten Tec and Heil teamed up a few years back on a mic. It
is offered as a Ten Tec mic. So, been there and done that.
73, Bill KC4ATU
> Date: Mon, 18 May 2009 01:42:49 -0700
> From: sparks06524@yahoo.com
> To: tentec@contesting.com
> Subject: [TenTec] Ten Tec Advertising
>
>
> I do wonder about the future of Ten-Tec and as of late I've not been too
> convinced of the effectiveness of Ten-Tec advertising. Their recent QST full
> page ads simply extolling "Great Audio" don't seem too impressive.
>
> I suppose they are trying to change their image from a company that is seen
> as catering mainly to CW enthusiasts. However, how many Hams are really into
> the "great audio" argument? Those that are really into great receive and
> transmit audio are probably running vintage rigs on AM and are not potential
> Ten-Tec customers. The DX crowd couldn't care less about audio quality -
> witnessed by the highly processed audio you hear during DXpeditions and
> contesting. Ask the average ham about audio quality and they'd probably reply
> that good audio is whatever is most effective in punching through and making
> the QSO. Bob Heil sells a lot of his mics based on that. Hey, there's an
> idea: How about Ten-Tec teaming up with Heil and using his reputation to sell
> "Heil tailered audio" rigs and or accessories? A Ten-Tec/Heil audio
> equalizer, for example?
>
> So, where is the market that Ten-Tec is trying to reach with their current
> advertising? Meanwhile, flip a few pages and read the jazzy ads that
> Yaecomwood are running. I know that advertising budgets for Ten-Tec must be
> limited, however I sure wouldn't spend a limited budget on a campaign like
> this.
>
> Their former technical facts ads were decent. Also, rotating their QST ads
> more often through their product line, rather than running the same ad for 2
> to 3 months would be more effective. However, that again probably relates to
> budget in terms of layout and design costs.
>
> 73,
>
> Doug/WA1TUT
> _______________________________________________
> TenTec mailing list
> TenTec@contesting.com
> http://lists.contesting.com/mailman/listinfo/tentec
_________________________________________________________________
Insert movie times and more without leaving Hotmail®.
http://windowslive.com/Tutorial/Hotmail/QuickAdd?ocid=TXT_TAGLM_WL_HM_Tutorial_QuickAdd1_052009
_______________________________________________
TenTec mailing list
TenTec@contesting.com
http://lists.contesting.com/mailman/listinfo/tentec
|