Yes... exactly ... and all the more reason to hire someone to tell
TT how to protect it. One can lose his trade name and logo if
he does not protect it, and that includes using it consistently.
Even the specific color (measured on a Pantone chart or the like)
is important - as variations can erode the protections offered by
legal registrations, etc. This is an independent reason additional
to what George says.
Happy Trails.
======================= Richards / K8JHR =========================
On 2/21/2011 10:39 AM, george fritkin wrote:
> I know about corporate identity. I have been a very successful entrepreneur
> twice and I do have an MBA. What Ten-Tec has not done is carried through with
> their stylized logo...the double T.
> Lots of companies are known better by there logo than their name...GM,
> McDonald's, Apple. Logos are short and to the point and give corporate
> identity
> instantly although fail to identify the company's product area in most cases
> ie;
> what does an apple with a bite missing have to do with computing, but if one
> is
> familiar with Apple (the company) the connection is instant.
>
> Just some thoughts
>
> George, W6GF
>
>
>
> ________________________________
> From: Rick - NJ0IP / DJ0IP<Rick@DJ0IP.de>
> To: Discussion of Ten-Tec Equipment<tentec@contesting.com>
> Sent: Sun, February 20, 2011 6:22:02 PM
> Subject: Re: [TenTec] N5FDL Introduction
>
> It's called "corporate identity".
> TEN-TEC never paid it much attention in the past.
>
>
>
> -----Original Message-----
> From: tentec-bounces@contesting.com [mailto:tentec-bounces@contesting.com]
> On Behalf Of george fritkin
> Sent: Sunday, February 20, 2011 8:14 PM
> To: Discussion of Ten-Tec Equipment
> Subject: Re: [TenTec] N5FDL Introduction
>
> Interesting...On Ten-Tec's own web site they use the name in caps and non
> caps
>
> George, W6GF
>
> Lover of my ORION ll and Eagle
>
>
>
> ________________________________
> From: Bill Harris<w7kxb@msn.com>
> To: tentec@contesting.com
> Sent: Sun, February 20, 2011 3:15:03 PM
> Subject: Re: [TenTec] N5FDL Introduction
>
>
> Be great if a TT-Get-together can be where the FDIM gathering is hosted.
>
> Later
> BillHarris-w7kxb/7
>
>> From: coursey@mac.com
>> Date: Sun, 20 Feb 2011 15:04:24 -0800
>> To: tentec@contesting.com
>> Subject: Re: [TenTec] N5FDL Introduction
>>
>> TEN-TEC (please note the caps) is a wonderful company and great brand that
>
>> makes great products. We are going to need the support of our customers to
>> better tell our story. To the extent I can, I want to help. But, I have my
> hands
>> and time occupied. And, yes, I do plan to relearn CW. Jim Wharton, the
> gentleman
>> I work for, is a really great guy. He "gets it" but has his hands full with
> so
>> many things. I am trying to help, but have limited time.
>>
>> Is there a TEN-TEC get-together in Dayton? Should there be? Are any of you
> in
>> the Ambassador program?
>>
>>
>> _______________________________________________
>> TenTec mailing list
>> TenTec@contesting.com
>> http://lists.contesting.com/mailman/listinfo/tentec
>
> _______________________________________________
> TenTec mailing list
> TenTec@contesting.com
> http://lists.contesting.com/mailman/listinfo/tentec
>
>
>
>
> _______________________________________________
> TenTec mailing list
> TenTec@contesting.com
> http://lists.contesting.com/mailman/listinfo/tentec
>
> _______________________________________________
> TenTec mailing list
> TenTec@contesting.com
> http://lists.contesting.com/mailman/listinfo/tentec
>
>
>
>
> _______________________________________________
> TenTec mailing list
> TenTec@contesting.com
> http://lists.contesting.com/mailman/listinfo/tentec
>
_______________________________________________
TenTec mailing list
TenTec@contesting.com
http://lists.contesting.com/mailman/listinfo/tentec
|