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Re: [TenTec] While Supplies Last

To: Discussion of Ten-Tec Equipment <tentec@contesting.com>
Subject: Re: [TenTec] While Supplies Last
From: geoffrey mendelson <geoffreymendelson@gmail.com>
Reply-to: Discussion of Ten-Tec Equipment <tentec@contesting.com>
Date: Sun, 06 Jul 2014 06:09:35 +0300
List-post: <tentec@contesting.com">mailto:tentec@contesting.com>
On 7/6/2014 1:58 AM, Toby Pennington wrote:
I just noticed this little phrase in the advertising piece sent out by RF Concepts concerning the sale going on now. "While Supplies Last". It almost sounds like when the supply is exhausted there will be no more of these rigs available. Implication could be that their desire is to sell down current stock, and perhaps send out a new new rig for marketing. In retail, " while supplies last" could mean several things.
You can be sure that the one thing they want to avoid is the Osborne Effect. For those that do not know, Adam Osborne sold a microcomputer (before IBM coined the phrase Personal Computer). Osborne's computer was unique in the small computer business, it included software in the price of the computer. In those days there were few competitors for software, if you wanted an operating system, you HAD to buy a copy of CP/M. If you wanted to do word processing, from a single page letter or list to a novel, you HAD to buy WordStar, and so on..

Osborne included (bundled from an old IBM term) all of these and others with his computer and sold it for LESS than the sum of their retail prices.

He did very well, UNTIL he announced the Osborne 2. It was such a great advance that no one bought another Osborne 1 in anticipation of the Osborne 2. He went bankrupt.

Geoff.

--
Geoffrey S. Mendelson 4X1GM/N3OWJ
Jerusalem Israel.

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