[Amps] Can some explain this curious eBay auction

[bill ny9h]

COME ON GUYS ,,,,,

	THIS IS WE LAND,,,,,  as in western electric,,,,
and we all know how valuable that stuff is ,,,,  (  to more than 2 
bidders) ,,,,,

check out this mid-range / hf driver (speaker less horn)   the 
precursor to both Altec & JBL drivers of the  40s
it has 8 people still playing at 3700$...1 day to go...
http://www.ebay.com/itm/Western-Electric-555-Receiver-/200806392375?pt=Vintage_Electronics_R2&hash=item2ec0fe6237 


bill     ex audio equipment rep