[CQ-Contest] SS CW question

[KI9A at aol.com]

Is it just me, or  more and more stations skipping the callsign part  of 
the exchange??  I noticed this a couple years ago, and, this year, I had  
maybe 20 or so do this.
 
Not sure how to handle this. Do you ask for a fill to prove a point? To me, 
 it's a sign of laziness.  None of the stations doing this, were top SS  
scorers.
 
Guys--it's IN THE RULES to send your call as part of the exchange,  just do 
it.
 
As always, I love this contest!
 
73- Chuck KI9A