[CQ-Contest] Incomplete SS exchange

[Georgek5kg at aol.com]

I am throwing this out there for comment.
 
In SS, I worked a number of ops who did not send their callsign  as part of 
the exchange.  I found this to be very frustrating  for several reasons, 
namely (1) sending the callsign as part of the  "required exchange" is 
specified in the SS rules, (2) it breaks  the rhythm when copying the exchange, and 
finally (3) it gives the op an  advantage by not taking time to send his 
callsign.
 
Question: Should there be a penalty for not sending the callsign as part of 
 the required exchange?  
 
73, George, K5KG
 
George  Wagner, K5KG
Sarasota, FL 
941-400-1960  cell