New CEO Tom / NY2RF made interesting points in the QST article:
"
ARRL is not a radio club: it’s a Connecticut 501(c)3 not-for-profit corporation employing 93
people whose livelihoods depend on it, publishing a monthly magazine, offering more than 150 book titles, and spending $15 million annually on member benefits — of which members only pay $6 million per year. "

He really thinks that ARRL is a corporation, not a membership driven organization. Also suggests that members are not that (only 40%) important. He probably knows (i hope so) that without paying members base, there will be no advertising revenue.
Vote and $$$ are the tools to make a change.

CU on 160M       CQ AF6SA AF6SA CQ TEST
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73 de Stefan / AF6SA
http://www.af6sa.com