[TenTec] Japanese consumers

[Simmons, Reid W]

That might explain why YeaComWood service sucks - if it breaks, well, they
expect you to throw it away and buy a new one!

HAM:  "...But I've only had the rig for two weeks and it's already broken."

YeaComWood:  "...So, what's your point?"  BUY A NEW RIG!!

 -----Original Message-----
From: 	Bill_Ames@hyperion.com [mailto:Bill_Ames@hyperion.com] 
Sent:	Sunday, May 02, 1999 6:45 AM
To:	tentec@contesting.com
Subject:	[TenTec] Japanese consumers




In Japan, not long ago ( I don't know about today) the Japanese consumer of
electronic home equipment was motivated to purchase new items. But what to
do
with what they had? Well, what they would do is carefully place the
perfectly
functional but now not wanted (because they were going to get something new)
out
on the curb where it was expected (and correct to do based on their culture)
those who wanted to have this equipment or upgrade what they had but did not
have the ready cash to buy new, would come by and pick what they wanted.


Thus, in Japan, something new every 6 months was expected. And the Japanese,
who
have one of the highest savings rates in the world (the avg. family might
have
20-60 thousand dollars saved) could well afford the new equipment. So,
Japanese
manufactures sell to their market needs. What they sell to outside of Japan
is a
bonus, but they still make a new rig every 6 months.

Note that the Japanese have three major ham equipment manufactures selling a
more or less full line of equipment AND they don't compete with each other
on
price. That might give one of them more market share and in Japan, one
respects
the cultural rules before the bottom line.


Bill Ames
KB1LG



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