[TenTec] Ten Tec Advertising

[Richards]

I agree the current ads do little to sell the equipment.

I contacted TenTec about that recent ad which shows a graph over photos 
of the gear.  I said it was ineffective at selling the radio, and that 
no one would understand why the graph was there.   They said   "it shows 
how clean the audio is... and I said,  "to whom?"      I think the whole 
meaning is lost.    They said it was the graphical depiction of the 3d 
stage IF output... or something like that...  Dah   wha?

I am a TT fan and think the ads are weak at best.   They should brag 
about how good the rig is... good audio,   good receiver... easy menu 
drive....  good looks...  easy ergonomics... all strong points -- and 
the graph overlay does nothing to convey clean audio.

Just My take.

===============  James - K8JHR  =================

>> of late I've not been too convinced of the effectiveness of Ten-Tec advertising. 

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