[TenTec] Wish List for ORION-III

[Cecil]

Good info Paul....

Different perspective...

Cecil
K5DL

Sent from my iPad

> On Apr 8, 2014, at 10:40 PM, 73 at 73.am wrote:
> 
> Oh, just an observation.  Price point looms large in every product design.
> 
> The holy grail of marketing in manufacturing is to find one product that
> pleases everyone.  The oft used theory is to make a generalized unit that
> can accept modules selected by the end-user to configure performance and
> features to any and all price points. After all, everyone has different
> requirements and desires different levels of performance, all at a price
> they can afford.  Marketing people salivate at the prospect of selling one
> product that is everything to everyone!
> 
> In real life, it rarely works.
> 
> Most successful products are designed to meet a single price point with
> the best quality and performance that can be offered at that price.  A
> good salesman can upsell the product with options, but even the options
> will fit in the general price range.
> 
> Offering a product that is *defined* by the options is a different matter.
> Elecraft has cleverly positioned itself to do this in a limited fashion
> by offering their radio as a *kit*.  IMO this is a brilliant way to go in
> offering an a la carte radio, and something TenTec should consider if they
> go this route.
> 
> Any "Orion III" will be in large part defined by its price point.  Ten-Tec
> does an outstanding job of providing an excellent value in their radios,
> and it is certain they will offer as much performance as possible for
> their target price point.  Amateur radio is a very small and limited
> market, and we are fortunate that our friends at Ten-Tec have allocated
> their money, efforts, and resources to allow us to enjoy some really great
> radios!
> 
> -Paul
> 
> 
>> Not sure what to make of that...want to explain?
>> 
>> 
>> Sent from my iPad
>> 
>>> On Apr 8, 2014, at 10:01 AM, "73 at 73.am" <73 at 73.am> wrote:
>>> 
>>> One can install Michelin tires on a Yugo, but it will still not handle
>>> like a Mercedes.
>>> 
>>> -Paul
>>> 
>>> 
>>>> On Apr 8, 2014, at 9:37 AM, Rick - DJ0IP / NJ0IP <Rick at DJ0IP.de> wrote:
>>>> 
>>>> 
>>>> "One thing we have to do is to keep in mind the differing requirements
>>>> from
>>>> many different levels of ham usages. Quite varied."
>>>> 
>>>> Which is why you make it modular... - Rick
>>>> 
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