[TOEC] Marketing of SAC 2013

[Kim Östman]

Hej Mats,

Thanks for your e-mail. 

This year much of the non-Scandinavian marketing effort was purposefully
left for the last two weeks before the CW contest. This is because
non-Scandinavians simply tend to forget a regional contest such as ours if
the invitation comes too early. The interim time has been spent on putting
together a database of advertising venues, individuals, various contest club
(EU/SA/NA/AS/OC) e-mail reflectors and suitable contact persons who can
handle the advertising on those lists. 

The brief advert/promo was written over a month ago. As planned, a
personalized mail including the promo was sent out yesterday to most of the
chosen contacts for further distribution after I had arrived home from a
business trip to DL the previous night. The mass-mailing to former SAC
participants is still to come.

Any further tips on good advertising places and other thoughts on effective
marketing are very welcome! We are all in this together.

73
Kim OH6KZP



--- Original message ---

Hi Ingemar!

Let us hope that marketing to come will be effective and that conditions
will be great = better than any marketing efforts done :)

73 de RM2D

SOMBHP Assisted in SAC CW




2013/9/12 SM5AJV <sm5ajv at qrq.se>

> Hi Mats!
>
> I agree, the marketing has not been very offensive, but some is in the
> making. Responsible for SAC is the SAC Contest Committee with me as a team
> leader and Kim OH6KZP has the focus on marketing.
>
> For info, the SAC CC are:
> Ingemar SM5AJV, Team leader
> Bjørn LB1GB
> Kim OH6KZP
> Peter OZ3ABE
>
> 73
> Ingo SM5AJV
>
>
>
>
> 2013/9/12 Mats Strandberg <sm6lrr at gmail.com>
>
>> Seems to me that marketing efforts for SAC to foreign participants is
>> quite
>> low.
>>
>> One week remains and we have this "not so impressive" list of announced
>> operations:
>>
>> http://www.sactest.net/blog/announcements.php?mode=CW
>>
>> Who is responsible for the marketing in the Committee?  Or is that the
>> nation in charge of awards and plaques?  NRRL this year I assume.
>>
>> I have a feeling SAC is in sleeping mode despite that 2013 perhaps is the
>> peak of this sunspot cycle...
>>
>> 73 de RM2D, Mats
>> _______________________________________________
>> TOEC mailing list
>> TOEC at contesting.com
>> http://lists.contesting.com/mailman/listinfo/toec