[TowerTalk] [Bulk] Re: antenna choices

[Kelly Taylor]

On an even more-basic marketing level...

The price of any product, particularly non-essential products such as hobby
items, is a careful balance between earning enough money to make the product
worthwhile to produce and providing a price the market will support.

If you can't find that balance, you don't have a viable business plan.

As Jim says, the price of antennas has to cover more than merely the cost of
the aluminum to be worthwhile.

73, kelly
ve4xt


On 4/10/15 10:56 AM, "Jim Brown" <jim at audiosystemsgroup.com> wrote:

> On Fri,4/10/2015 8:08 AM, Bry Carling wrote:
>> It seems like very few antennas are affordable to the average ham.
>> 
>> It seems like they need some competition. With prices in the multiple
>> thousands of dollars for a few aluminum tubes somebody could make lot of
>> money by being less expensive...
> 
> When we buy a product, we are paying for design, manufacturing,
> marketing, shipping, documentation, and support. None of that is free.
> 
> Want to reduce the cost of an antenna? No problem. Pull out the ARRL
> Antenna Book, pick a design, order the hardware, and build it. Or get
> some version of NEC and design it yourself.
> 
> While you're at it, keep track of the number of hours you spend. From
> the cost of those overpriced antennas, subtract what you paid for
> materials, and divide that number by the number of hours. Chances are it
> will be less than what you could make flipping burgers at McDonalds.
> 
> 73, Jim K9YC
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