[TowerTalk] Fwd: MFJ QRT on May 17, 2024

[Mike Fatchett W0MU]

HRO scaled back their ads years ago.  They used to have around 8 pages.  
Now 2 I think.  When the advertisers pull back it says that they are not 
getting the sales or exposure they once did or the rates were raised to 
compensate for the lost revenue streams and it just became too 
expensive.  Many of the ads for HRO and AES and others were co paid by 
brands that were in the ads.  That is why you saw a whole page of 
Kenwood or Icom etc.  The cost of those ads were being offset by the 
manufacturer.    I don't know if they still do that.  I have not worked 
at HRO for a long time now.

W0MU Mike

On 4/27/2024 4:32 AM, Rob Atkinson wrote:
> For some reason ARRL hired J school grads to work on QST.
> Non-technical people.  I guess they viewed QST as no longer a tech.
> journal and wanted to steer everyone to QEX.   On average, there's
> maybe one thing in each issue that's interesting enough for me to
> read.  The latest issue has a review of the NCC2 phase box.
>
> MFJ's website is pretty bad which may have hurt sales.
>
> QST will lose MFJ ad revenue but it's not as bad as people think.
> Look at the list of advertisers in the back of each issue.  MFJ,
> Ameritron, Cushcraft etc. have several pages to be sure, but there are
> lots and lots of other full page buyers as well.
>
> Rob
> K5UJ
>
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