Hilarious! Good stuff.
Steve wd0ct
----- Original Message -----
From: "Craig Roberts" <crgrbrts@verizon.net>
To: "Discussion of Ten-Tec Equipment" <tentec@contesting.com>
Sent: Wednesday, July 12, 2006 1:29 PM
Subject: [TenTec] REALLY! How to Fix the Orion
> Marketing!
>
> What Ten Tec needs to do to create a much sought-after, beloved,
> insanely expensive (okay -- even more insanely expensive) "instant
> classic" Orion is go out of business!
>
> This company failure can be easily orchestrated without a casualty.
> Here's how in three month increments:
>
> 1. Stage a "downsizing". Annouce via press releases that offshore
> economic pressures necessitate a cutback in staff. However, don't
> actually "furlough" anyone. In fact, secretly increase work hours
> dramatically and build Orions like crazy. Don't even think about
> firmware upgrades and such nonsense, just build boxes by the ton.
> You're in rural Tennessee, for pity's sake. No one will notice --or tell.
>
> 2. Announce a distressing fall in third-quarter profits, blaming unfair
> foreign competition and Asian "slave labor" practices.
>
> 3. Shut down the plant. Sell the surplus Orion units to as many
> distributors as possible -- just a handful to each.
>
> 4. Go home and rest for one year, living off the overtime earnings just
> generated.
>
> Within a few months of factory closure, the Orion will join the ranks of
> the fabled rigs of yore that command prices several times their original
> price and worth. As the Orion stock depletes, the demand will become
> more and more frantic with prices skyrocketing. A legend will be born
> about "the best radio ever built" and Ten Tec -- the now mythical
> "little company that tried" -- will become a sentimental, fondly
> remembered cult favorite within the ham community.
>
> After one year, stage a "former employee buyout" of the old Ten Tec
> plant, tooling and capital assets. This will generate tremendous
> sympathetic interest in the
> "new" Ten Tec and it can then resume business as usual.
>
> Simple.
>
> 73,
>
> Craig
> W3CRR
>
>>
>>
>
> _______________________________________________
> TenTec mailing list
> TenTec@contesting.com
> http://lists.contesting.com/mailman/listinfo/tentec
>
>
_______________________________________________
TenTec mailing list
TenTec@contesting.com
http://lists.contesting.com/mailman/listinfo/tentec
|