I look at the Ten Tec way a little differently. If I wanted an Icom I would
buy one, and the same goes for the other rice-rigs. If I wanted a
home-stereo styled rig I would buy rice. If I wanted a radio that ran
itself, same thing. What Ten Tec does is to build a rig that takes a little
thought and effort to use to it's potential. It is a line of radios that
stands apart from the the Japanese crowd in the way you use it, how it
looks, and it's apart-from-the-crowd overall "feel".
Ten Tec builds rigs for a more thinking consumer rather than try to appeal
to the lowest common denominator. . It is not a bad marketing ploy. If you
try to be just like everyone else, you only stand apart by selling your rig
cheaper than the other guy. If you build something that appeals to a select
audience you can charge that audience what the market will bear and not
really worry if your front panel has more curves than the competition.
Ten-Tec's advertising even appeals to a different crowd, as noticed by a few
posters recently.
I like being a little different than my Toyota driving neighbors. I like
living in an area where every house is not a cookie cutter building, and I
really enjoy being as unique an individual as I can, even when it comes to
my choice of xcvr. If we all try to be like everyone else we will all
become registered Democrats, and THAT is a fate worse than death for many of
us. :)
Maybe they are giving their target audience exactly what they want!
73 folks, and peace
--------------------------------------------------
From: "M. Todd Miskel" <foamhand@hotmail.com>
Sent: Monday, May 18, 2009 9:05 AM
To: "Ten Tec" <tentec@contesting.com>
Subject: [TenTec] Ten Tec Advertizing
Hello all, this probably won't get posted as I am not a member of the list
and my last thread on TT and the rest of us got skipped over, but here
goes...
First of all, I love Ten Tec for 2 reasons...their service on the phone,
and customer support on the repair level. They have always treated me
right in these 2 areas.
However, I have noticed a bit of an attitude with Ten Tec that I feel is
holding them back from a bigger share of the market. They seem to have the
attitude that 'we know best what's good for you, rather than the time
tested tradition of rule#1: the customer is always right, rule #2: if the
customer is wrong, refer back to rule #1. They seem to skimp on the
seemingly trivial, yet seriously in demand things like real time spectrum
scopes that make the Ic** rigs extremely more popular. Also, They touted
the advantages of a software updateable rig, and yet are painfully slow to
non existent in bringing out software updates in a timely manner, unlike
the I,K,Y,E brands who keep up with the customer demands.
I really think if Ten Tec is going to survive in the ham radio market for
the long run, they really need to do more market research and re tailor
their business model to the Golden business rules of rule #1 & rule #2
mentioned above.
(why should it have taken them until now to put a cross needle meter in an
antenna tuner?)
just my 02 cents worth. 73, Todd - KT0DD
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