I agree...I'd buy that. That said I would also like to see Ten-Tec do a blow
out flagship to showcase the best they are capable of.
It would be a low volume unit but would be competitive with the Icom 7800, the
Kenwood TS-990 and the Yaesu FT-9000... Things learned in that process could
trickle down to the volume sales leaders...
Just thinking out loud...
Cecil
K5DL
Sent from my iPad
> On May 20, 2014, at 7:56 PM, GARY HUBER <glhuber@msn.com> wrote:
>
> And I believe the kill spot for a contest / dx transceiver is $3k.... but it
> needs to be good and not just a dressed up $1k starter unit.
>
> 73 & DX,
> Gary - AB9M
> -----Original Message----- From: Bob McGraw - K4TAX
> Sent: Tuesday, May 20, 2014 7:41 PM
> To: Discussion of Ten-Tec Equipment
> Subject: Re: [TenTec] Merger
>
> I for one believe that a $500 to $1000 dollar radio packed with reasonable
> features and functions and with a accessories would kill the market. Money
> is to be made on quantity/volume production. Plus it would need to be
> prefaced with about $200K of effective hype!
>
> In other words, 10,000 units @ $550 ea at 10% margin is $550K. That
> produces more money than 1000 units @ $750 at 30% margin which is $225K.
> This does not include any advantage of parts qty purchases with the larger
> manufacturing qty. Although the larger qty does require more initial
> investment. Of course one could argue that production of 10 lots of 1000
> would produce more money. But, how many buyers would be lost with the price
> differential between $550 and $750. I'd say 30% or more.
>
> Although FOX news had a nice piece on ham radio, it is a small or very
> narrow market.
>
> http://www.foxnews.com/tech/2014/05/19/ham-radio-old-technology-gets-new-respect/?intcmp=obnetwork
>
> This is for you marketing gurus to discuss. I'm only a lowly engineer that
> only knows ohms, volts, amps and watts.
>
> 73
> Bob K4TAX
>
>
>
>
>
>
> ----- Original Message ----- From: "geoffrey mendelson"
> <geoffreymendelson@gmail.com>
> To: "R. Eric Sluder-W9WLW" <resluder@yahoo.com>; "Discussion of Ten-Tec
> Equipment" <tentec@contesting.com>
> Sent: Tuesday, May 20, 2014 6:56 PM
> Subject: Re: [TenTec] Merger
>
>
>>> On 5/21/2014 2:11 AM, R. Eric Sluder-W9WLW via TenTec wrote:
>>>
>>> Highest margin per unit = Hacker/Maker/Kit e.g., Rebel, Patriot, etc.
>>> (caveat, to do this they'll have to upgrade their way of socializing the
>>> community development effort) <Why the Sales Manager mentioned Facebook,
>>> and other social media>
>>
>> Eric,
>>
>> The problem I see with that is the cost of the units. While they seem cheap
>> enough, since they are open design, and sold to a community with no brand
>> loyalty, someone in China will duplicate them, and sell them as a kit on
>> eBay.
>>
>> A great example of that was the 3 band CW only rigs sold from China. They
>> appeared in the US as a complete kit of parts (no case), sold from Canada.
>> The important point is that they were not sold from the US, bypassing FCC
>> regulations.
>>
>> Ten-Tec bought a licenses to sell them and had to make modifications and a
>> significant investment.
>>
>> Ironically, MFJ did the same thing, and they and Ten-Tec were (are?) in
>> direct competition selling different versions of the same radio.
>>
>> Since they were developed in China, they did not have sufficient output
>> filtering, which is why neither radio sold in the US has 3 band transmit.
>>
>> What worries me is that with the low cost ($20? $50? $100?) of a kit
>> consisting of a circuit board and a bag of parts, will people buy the
>> Ten-Tec? My fear is that the brand loyalty is part of the generation that
>> won't be buying the radios in the first place.
>>
>> Geoff.
>>
>> --
>> Geoffrey S. Mendelson 4X1GM/N3OWJ
>> Jerusalem Israel.
>>
>> _______________________________________________
>> TenTec mailing list
>> TenTec@contesting.com
>> http://lists.contesting.com/mailman/listinfo/tentec
>
>
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