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Re: [TenTec] Ten-Tec market visibility

To: Discussion of Ten-Tec Equipment <tentec@contesting.com>
Subject: Re: [TenTec] Ten-Tec market visibility
From: John <jh.graves@verizon.net>
Reply-to: Discussion of Ten-Tec Equipment <tentec@contesting.com>
Date: Mon, 27 Aug 2012 17:09:38 -0400
List-post: <tentec@contesting.com">mailto:tentec@contesting.com>
The attendance was good and the forums interesting.  Having half the 
exhibit hall empty and about the same for Flea Market doesn't bode well 
however.

John / WA1JG

On 8/27/2012 3:46 PM, Douglas wrote:
> I just got back from the New England ARRL convention at Boxboro, Mass.
>
> Ten-Tec was conspicuously absent. With no dealers selling their products, 
> minimal QST advertising and little attendance at larger Hamfests, how does 
> Ten-Tec expect to continue to be a factor in the Amateur Equipment 
> marketplace?
>
> Their QST ads have shrunk from being a full page ad near the beginning of the 
> magazine to a quarter page ad (at best) buried near the end of the magazine.
>
> Meanwhile, Elecraft and Flex Radio were conducting forums and had large 
> displays. An Elecraft KX3 and a Flexradio 1500 were among the prizes given 
> away. Of course, the factory displays from YaeComWood were large and 
> conspicuous.
>
> The DX dinner and the DXpedition presentation increased a lot of talk about 
> the Elecraft K3's used in the expedition. If their was talk at all about 
> Ten-Tec and its products it was in the past tense with words like "Elecraft 
> is eating them for lunch".
>
> Even if Ten-Tec is hurting financially (I don't know that as a fact but 
> wonder why they have cut back their advertising), they had better up their 
> marketing and visibility or they won't be long for the Amateur Radio 
> marketplace.
>
> By the way, this convention had its best year in over a decade with an 
> attendance that exceeded 2,000. With the number of ham license holders near 
> an all time high of over 700,000, the rumors of the death of our hobby are 
> greatly exaggerated.
>
> 73,
>
> Doug/WA1TUT
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