One way the name Ten-Tec gets spread around is by positive word-of-mouth
from fans of the brand and the products.
73, Mike N4NT
----- Original Message -----
From: "Douglas" <sparks06524@yahoo.com>
To: <tentec@contesting.com>
Sent: Monday, August 27, 2012 15:46
Subject: [TenTec] Ten-Tec market visibility
>
> I just got back from the New England ARRL convention at Boxboro, Mass.
>
> Ten-Tec was conspicuously absent. With no dealers selling their products,
> minimal QST advertising and little attendance at larger Hamfests, how does
> Ten-Tec expect to continue to be a factor in the Amateur Equipment
> marketplace?
>
> Their QST ads have shrunk from being a full page ad near the beginning of
> the magazine to a quarter page ad (at best) buried near the end of the
> magazine.
>
> Meanwhile, Elecraft and Flex Radio were conducting forums and had large
> displays. An Elecraft KX3 and a Flexradio 1500 were among the prizes given
> away. Of course, the factory displays from YaeComWood were large and
> conspicuous.
>
> The DX dinner and the DXpedition presentation increased a lot of talk
> about the Elecraft K3's used in the expedition. If their was talk at all
> about Ten-Tec and its products it was in the past tense with words like
> "Elecraft is eating them for lunch".
>
> Even if Ten-Tec is hurting financially (I don't know that as a fact but
> wonder why they have cut back their advertising), they had better up their
> marketing and visibility or they won't be long for the Amateur Radio
> marketplace.
>
> By the way, this convention had its best year in over a decade with an
> attendance that exceeded 2,000. With the number of ham license holders
> near an all time high of over 700,000, the rumors of the death of our
> hobby are greatly exaggerated.
>
> 73,
>
> Doug/WA1TUT
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