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[TenTec] Ten-Tec market visibility

To: tentec@contesting.com
Subject: [TenTec] Ten-Tec market visibility
From: Douglas <sparks06524@yahoo.com>
Reply-to: Discussion of Ten-Tec Equipment <tentec@contesting.com>
Date: Mon, 27 Aug 2012 12:46:25 -0700 (PDT)
List-post: <tentec@contesting.com">mailto:tentec@contesting.com>
I just got back from the New England ARRL convention at Boxboro, Mass.

Ten-Tec was conspicuously absent. With no dealers selling their products, 
minimal QST advertising and little attendance at larger Hamfests, how does 
Ten-Tec expect to continue to be a factor in the Amateur Equipment marketplace?

Their QST ads have shrunk from being a full page ad near the beginning of the 
magazine to a quarter page ad (at best) buried near the end of the magazine.

Meanwhile, Elecraft and Flex Radio were conducting forums and had large 
displays. An Elecraft KX3 and a Flexradio 1500 were among the prizes given 
away. Of course, the factory displays from YaeComWood were large and 
conspicuous.

The DX dinner and the DXpedition presentation increased a lot of talk about the 
Elecraft K3's used in the expedition. If their was talk at all about Ten-Tec 
and its products it was in the past tense with words like "Elecraft is eating 
them for lunch".

Even if Ten-Tec is hurting financially (I don't know that as a fact but wonder 
why they have cut back their advertising), they had better up their marketing 
and visibility or they won't be long for the Amateur Radio marketplace.

By the way, this convention had its best year in over a decade with an 
attendance that exceeded 2,000. With the number of ham license holders near an 
all time high of over 700,000, the rumors of the death of our hobby are greatly 
exaggerated.

73,

Doug/WA1TUT
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