Good info Paul....
Different perspective...
Cecil
K5DL
Sent from my iPad
> On Apr 8, 2014, at 10:40 PM, 73@73.am wrote:
>
> Oh, just an observation. Price point looms large in every product design.
>
> The holy grail of marketing in manufacturing is to find one product that
> pleases everyone. The oft used theory is to make a generalized unit that
> can accept modules selected by the end-user to configure performance and
> features to any and all price points. After all, everyone has different
> requirements and desires different levels of performance, all at a price
> they can afford. Marketing people salivate at the prospect of selling one
> product that is everything to everyone!
>
> In real life, it rarely works.
>
> Most successful products are designed to meet a single price point with
> the best quality and performance that can be offered at that price. A
> good salesman can upsell the product with options, but even the options
> will fit in the general price range.
>
> Offering a product that is *defined* by the options is a different matter.
> Elecraft has cleverly positioned itself to do this in a limited fashion
> by offering their radio as a *kit*. IMO this is a brilliant way to go in
> offering an a la carte radio, and something TenTec should consider if they
> go this route.
>
> Any "Orion III" will be in large part defined by its price point. Ten-Tec
> does an outstanding job of providing an excellent value in their radios,
> and it is certain they will offer as much performance as possible for
> their target price point. Amateur radio is a very small and limited
> market, and we are fortunate that our friends at Ten-Tec have allocated
> their money, efforts, and resources to allow us to enjoy some really great
> radios!
>
> -Paul
>
>
>> Not sure what to make of that...want to explain?
>>
>>
>> Sent from my iPad
>>
>>> On Apr 8, 2014, at 10:01 AM, "73@73.am" <73@73.am> wrote:
>>>
>>> One can install Michelin tires on a Yugo, but it will still not handle
>>> like a Mercedes.
>>>
>>> -Paul
>>>
>>>
>>>> On Apr 8, 2014, at 9:37 AM, Rick - DJ0IP / NJ0IP <Rick@DJ0IP.de> wrote:
>>>>
>>>>
>>>> "One thing we have to do is to keep in mind the differing requirements
>>>> from
>>>> many different levels of ham usages. Quite varied."
>>>>
>>>> Which is why you make it modular... - Rick
>>>>
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