[CCF] [TOEC] Marketing research

[Jan Erik Holm]

This is the core problem!

Forget about crazy rule changes and concentrate on getting
a good working SAC organization and don´t forget to clean
up all old issues.

73 Jim SM2EKM
-----------------------------------------------------
Mats Strandberg wrote:
> In my daily work when we try to launch new products - refine the offer for
> existing ones through product modifications, we usually pay a lot of
> attention to the opinions and reflections of our customers.
> 
> Sometimes I think it could be useful to actually get (and use) some
> experience from the business environment and apply that on the SAC contest.
> 
> How many times have we issued any customer satisfaction inquiries? How many
> times have we asked what people are content with - and what they are less
> satisfied with?
> 
> The issue brought up by Jan (SM5DJZ) is a scary example of how customers are
> badly treated by the SAC organizers. To spend 9 consecutive years
> participating in SAC (both CW & SSB), winning 8 continental trophies and
> receiving just one of them is a TOTAL disaster!  I hope that this was just
> an exeption but I am afraid it is not...
> 
> It seems to me when reading all these entries that one really as Jan so
> clearly expressed, need to clean some old laundry before inventing some new.
> 
> The changing of organization from all Scandinavian countries each year is
> one key reason why this obviously does not work at all. Why not realize that
> organizing a contest needs a structure with both enthusiasm and experience.
> Such experience is gained through several years of work and this will never
> be the case with this changing of responsibility. The reasons for
> alternating between countries has the origin in how things looked many years
> ago. With the technology of 2006, Scandinavia has become smaller and we do
> not need to use this obsolete way of "management".
> 
> Organize a multi-national team with participants from all the Scandinavian
> countries and also from other participating countries (Europe and DX). Such
> a team would consist of experienced contesters and organizers and would be
> the fundament for an efficient organization.
> 
> It is time to realize the world has changes since 49 years ago and we need
> to take new measures to modernize the organization of SAC. Without an
> improved management, no rule changes will make the contest more popular.
> Restore the confidence for the contest first - then change the rules (or
> make the difficult two tasks simultaneously)!
> 
> 73 de SJ6R / SM6LRR - Mats
> 
> 
> 
> Before we even talk about coming SAC's maybe we can start cleaning up old
> laundry, like
> awards and plaques. My friend 5R8FU has participated in SAC CW and SSB
> during the last 9 years
> and as the participation from Africa is not too heavy he has won the
> AF-plaque 8 times!
> Year 2000   SSA   CW plus SSB
>       2001   NRRL  CW plus SSB
>       2002   EDR    only SSB
>       2003   SRAL  only SSB
>       2004   SSA    only CW
>       2005   NRRL  only SSB
> Of all these plaques he has only received ONE from 2003!! (Issued by SRAL)
> 
> If this is the situation is the same for all other plaque-winners I don't
> know, but I can
> really understand why the serious contesters worldwide prefere something
> else these weekends.
> I know for sure that there even older plaques still missing here within
> Scandinavia.
> 
> What can we do about it?
> 73's de Jan SM5DJZ
> QSL-manager 5R8FU
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