[TenTec] Rice Cookers and transceivers

[Merv Schweigert]

Pan with boiling water works well also, less than 10 bucks. 
What baffles me on the high end market is the specs on many
of the radios are far worse than the previous model, but people
ignore the facts and buy buy buy.  And then protect the poor
investment by saying its a really good radio.
Seems hams need an education in what test results mean instead
of how large the screen is on the front of the radio or if its in
color.  But I guess that does not sell new rice cookers eh..
Merv

>There is a fascinating front-page article in today's Wall Street Journal about
>the passion for expensive (circa $1,000) rice cookers in Japan.  A perfectly 
>functional cooker costs $10.
> 
>A quote follows:
> 
>"The latest rash of technology is a bit much for Mr. Nishijima, the rice expert.
>"Just because you pay 70,000 yen [about $575] or 110,000 yen doesn't mean that 
>there's a drastic change in taste," says Mr. Nishijima, who adds that good rice
>can be made with the simplest of rice cookers if it is to be eaten right away.
>He thinks consumers might be too susceptible to hype. "It almost seems like 
>anything is OK as long as it's expensive," he says.
> 
>Toshiba's Ms. Saito says Mitsubishi's initial success was encouraging for the
>entire industry. "We only put so much money into research and development if 
>rice cookers can't sell for more than 30,000 yen," or about $245, says 
>Ms. Saito, who believes there's still room for improvements. "But if we 
>know that consumers will pay 100,000 yen [$820], it changes the picture."
> 
>Sounds somewhat like the high end of the ham radio market, doesn't it!
> 
>Terry Zivney, N4TZ/9
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