[TenTec] Ten Tec Advertizing

[Bob Close]

I look at the Ten Tec way a little differently.  If I wanted an Icom I would 
buy one, and the same goes for the other  rice-rigs. If I wanted a 
home-stereo styled rig I would buy rice. If I wanted a radio that ran 
itself, same thing.  What Ten Tec does is to build a rig that takes a little 
thought and effort to use to it's potential.  It is a line of radios that 
stands apart from the the Japanese crowd in the way you use it, how it 
looks, and  it's apart-from-the-crowd overall "feel".

Ten Tec builds rigs for a more thinking consumer rather than try to appeal 
to the lowest common denominator. .  It is not a bad marketing ploy.  If you 
try to be just like everyone else, you only stand apart by selling your rig 
cheaper than the other guy.  If you build something that appeals to a select 
audience you can charge that audience what the market will bear and not 
really worry if your front panel has more curves than the competition. 
Ten-Tec's advertising even appeals to a different crowd, as noticed by a few 
posters recently.

I like being a little different than my Toyota driving neighbors.  I like 
living in an area where every house is not a cookie cutter building, and I 
really enjoy being as unique an individual as I can, even when it comes to 
my choice of xcvr.  If we all try to be like everyone else we will all 
become registered Democrats, and THAT is a fate worse than death for many of 
us.  :)

Maybe they are giving their target audience exactly what they want!

73 folks,  and peace

--------------------------------------------------
From: "M. Todd Miskel" <foamhand at hotmail.com>
Sent: Monday, May 18, 2009 9:05 AM
To: "Ten Tec" <tentec at contesting.com>
Subject: [TenTec] Ten Tec Advertizing

>
> Hello all, this probably won't get posted as I am not a member of the list 
> and my last thread on TT and the rest of us got skipped over, but here 
> goes...
>
>
>
> First of all, I love Ten Tec for 2 reasons...their service on the phone, 
> and customer support on the repair level. They have always treated me 
> right in these 2 areas.
>
> However, I have noticed a bit of an attitude with Ten Tec that I feel is 
> holding them back from a bigger share of the market. They seem to have the 
> attitude that 'we know best what's good for you, rather than the time 
> tested tradition of rule#1: the customer is always right, rule #2: if the 
> customer is wrong, refer back to rule #1. They seem to skimp on the 
> seemingly trivial, yet seriously in demand things like real time spectrum 
> scopes that make the Ic** rigs extremely more popular. Also, They touted 
> the advantages of a software updateable rig, and yet are painfully slow to 
> non existent in bringing out software updates in a timely manner, unlike 
> the I,K,Y,E brands who keep up with the customer demands.
>
>
>
> I really think if Ten Tec is going to survive in the ham radio market for 
> the long run, they really need to do more market research and re tailor 
> their business model to the Golden business rules of rule #1 & rule #2 
> mentioned above.
>
>
>
> (why should it have taken them until now to put a cross needle meter in an 
> antenna tuner?)
>
>
>
> just my 02 cents worth. 73, Todd - KT0DD
>
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