Fw: Re: [TowerTalk] News from Bencher

[Natan Huffman]

Pete and all,

If you review our literature in a comparison to other manufacturers, you
will see that our gain claims much less than our competitors.  A
sophisticated buyer of an antenna can "wade through" the mire of inflated
and untruthful ad copy, but, the a large part of the buying public will buy
based on ad claims.  If we were to include our verified gain claims in
advertising in QST and NCJ, our "lower" gain numbers would reach a greater
audience.  A customer may well look at our numbers and then compare our
numbers to a catalog or web page of one of our competitors where the
customer sees our products have "less gain" than others.  We have position
with the sophisticated buyer, but Joe Six-pack makes his decision based on
what he sees in the catalog or another magazine such as CQ.

The answer to all of this is to convince your ARRL director that your
interests would be best served if any antenna ad in a League publication
MUST be accompanied by gain claims verified by the same criteria now in
place.  It's simple, if you sell an antenna through QST or NCJ, you as a
manufacturer must show verified gain.  Verification of the required NEC IV
file would not be burdensome to the lab at the League headquarters.

We would welcome that change as it would certainly make ad claims a level
playing field instead of a field of dreams!

73

Natan W6XR/2
FORCE 12 East
Ithaca, NY
force12@qth.com




----- Original Message -----
From: "Pete Smith" <n4zr@contesting.com>
To: <towertalk@contesting.com>
Sent: Sunday, July 16, 2000 12:03 PM
Subject: Re: Fw: Re: [TowerTalk] News from Bencher


>
> At 11:34 AM 7/16/00 -0400, Tom Rauch wrote:
> ...
> >The ARRL now allows NEC verified models to be used in gain
> >claims.
> >
> >Still a very bad idea in my opinion, since it is easy to omit losses
> >and fudge the tuning in a model, plus people can still mix and
> >match dBd or dBi and various ground conditions, so far as I know.
>
> My impression from the QST article on this over a year ago was that before
> the League would allow such claims to be used in ads the NEC-4 model would
> have to be submitted to the League's lab for de-fudging...  too bad nobody
> has taken them up on this, even Force 12, who initally declared themselves
> ready to comply.
>
> I do think Force 12 deserves credit for their mostly straight-forward and
> well-defined specs
>
> 73, Pete Smith N4ZR
>
> The World Contest Station Database
> is back up and running at
> http://www.qsl.net/n4zr
>
>
>
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