[UK-CONTEST] MORI survey

G3SVL G3SVL at manyoaks.co.uk
Wed Jun 1 17:31:11 EDT 2005


Colin,

Are you absolutely sure that MORI have been given the correct brief ? I get 
worried that someone in Ofcom has only passed part of the database across 
and MORI are merrily selecting from only part of the licensee base!

If MORI deliberately target only newer licensees then I would seriously 
question their methodology!  I just can't believe they would do this as it 
would produce a highly skewed response sample which, most likely, would not 
represent the views of the total population of UK licensees.

Worth a phone call to OfCom in your official capacity don't you think?

73 Chris G3SVL

  _____________________________
At 18:55 01/06/2005, Colin G3PSM wrote:
>My thanks to all for the various comments.   RSGB were advised that
>Ofcom were going to contact 2,000 licencees at random in addition to the
>published consultation but we were not advised how this would happen.
>  From the feedback so far it appears that MORI have targetted Foundation
>and Intermediate licencees plus the submission date is a month before
>the close of the consultation itself.   I guess that must be to allow
>MORI to come up with a definitive analysis of replies and weight the
>eventual decision accordingly.
>
>73
>
>Colin, G3PSM



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