[UK-CONTEST] MORI survey

[James]

>From MORI

"In total we sent out 4,500 questionnaires. 

The total population of licence holders had been segmented by "licence
type" and, within each type, a random sample was selected to our sample
(every "nth" from a given start point).  Also, we boosted up the number
of intermediate and foundation licence holders selected to the initial
sample to ensure we end up with a robust sample in each of these two
categories.  However, we will re-weight the final survey results back to
their true population proportions to ensure the overall sample is
representative."

73,

James M0ZZO



-----Original Message-----
From: uk-contest-bounces at contesting.com
[mailto:uk-contest-bounces at contesting.com] On Behalf Of G3SVL
Sent: 01 June 2005 22:31
To: Colin G3PSM; UK-Contest at contesting.com
Subject: Re: [UK-CONTEST] MORI survey


Colin,

Are you absolutely sure that MORI have been given the correct brief ? I
get 
worried that someone in Ofcom has only passed part of the database
across 
and MORI are merrily selecting from only part of the licensee base!

If MORI deliberately target only newer licensees then I would seriously 
question their methodology!  I just can't believe they would do this as
it 
would produce a highly skewed response sample which, most likely, would
not 
represent the views of the total population of UK licensees.

Worth a phone call to OfCom in your official capacity don't you think?

73 Chris G3SVL

  _____________________________
At 18:55 01/06/2005, Colin G3PSM wrote:
>My thanks to all for the various comments.   RSGB were advised that
>Ofcom were going to contact 2,000 licencees at random in addition to 
>the published consultation but we were not advised how this would 
>happen.
>  From the feedback so far it appears that MORI have targetted
Foundation
>and Intermediate licencees plus the submission date is a month before
>the close of the consultation itself.   I guess that must be to allow
>MORI to come up with a definitive analysis of replies and weight the
>eventual decision accordingly.
>
>73
>
>Colin, G3PSM

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