Well John, if marketing methodology didn't exist then there'd be no need for
marketing professors.
Yes, I can see mine turning red around the collar too.
73
Bob, K4TAX
----- Original Message -----
From: "John Nason / NA9U" <na9u@arrl.net>
To: "Discussion of Ten-Tec Equipment" <tentec@contesting.com>
Sent: Friday, February 24, 2006 9:21 AM
Subject: Re: [TenTec] re QST ad
> What your wrote makes sense. However I think my
> marketing professors head would explode if she read
> what you wrote. "Marketing is everything and exposure
> is the currency".
>
> 73,
> John NA9U
>
> --- "Rob Atkinson, K5UJ" <k5uj@hotmail.com> wrote:
>
>> I think all of the major ham rig manufacturers could
>> halt all magazine
>> advertising TODAY and nothing would miss a beat.
>> They are so well
>> established, well known, and so many hams have
>> internet access they could
>> get by with just their websites. I expect within
>> the next 10 to 20 years
>> QST will go entirely on-line. No vendor or
>> manufacturer really needs those
>> full-page ads. Most of the product information hams
>> get is off the internet
>> now. For me, the ads at the front and back of QST
>> make up a sort of
>> monthly "catalog" to flip through, but not use for
>> real information
>> gathering. The only good purpose they serve is to
>> notify me of a new
>> vendor or product I didn't know about before and
>> because of that, the
>> businesses that really need QST are the little guys
>> who are starting up and
>> buy the single column inch display ads to use as a
>> sort of "we exist--here's
>> our web address" type of heads-up. BTW, does anyone
>> look at the Ham-ad
>> classifieds still?
>>
>> With the product reviews, i'm more interested in
>> finding out about features,
>> metering, rear panel connections, controls,
>> malfuctions, and such than I am
>> about technicalities such as rx specs. Some hams
>> obsess about BDR etc.
>> beyond what 95% of hams give a flip about. For
>> those 95%, whether a rig is
>> "good" or "bad" boils down to what I call the
>> pleasure rating: on a scale
>> from 1 to 10, how much fun is it to operate; how
>> much pleasure do you derive
>> from the experience? Factors affecting this can
>> range from audio quality,
>> to heft (does it move on the table when i plug in
>> cans?) and build quality,
>> as well as drift, f.p. layout, PA power, blah blah
>> with the rx down there
>> somewhere in the priority list. Oh, it has to be
>> able to hear--don't get me
>> wrong, but if the AGC pumps at times, it's not the
>> end of the world. I have
>> a rig that is reviled by some hams but I love it;
>> I've had a rig that has
>> been claimed as the best ever made and I thought it
>> was a looser, all
>> because with the first one, I have a lot of fun with
>> it, and with the
>> latter, my operating experience with it was marked
>> by irritation and
>> annoyance. I am convinced you only find out where
>> a rig fits on the
>> pleasure scale by purchasing it and using it for
>> awhile (unfortunately,
>> since that gets expensive).
>>
>> rob / k5uj
>>
>>
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