How many of us would be CQ Magazine subscribers if it weren't for the
contest results?
Barry W2UP
On 8/30/2015 12:05, ve4xt@mymts.net wrote:
Contests were never money makers for any magazine. The difference is the cost
of the contest was easily covered by other revenues, including subscription
revenue, which dictated advertising revenue: the more subscribers, the more you
could obtain for advertising.
That formula holds in reverse: the fewer readers, then you have fewer
advertisers each willing to pay less.
As revenue falls, something has to give.
73, Kelly
ve4xt
Sent from my iPad
On Aug 30, 2015, at 12:57 PM, Rudy Bakalov via CQ-Contest
<cq-contest@contesting.com> wrote:
If this is the case then the magazine has outlived its usefulness and relevance
as a contest sponsor. Perhaps some of the equipment manufacturers would be
interested in more prominent sponsorship in return for better visibility and
publicity.
Rudy N2WQ
Sent using a tiny keyboard. Please excuse brevity, typos, or inappropriate
autocorrect.
On Aug 30, 2015, at 11:38 AM, Randy Thompson K5ZD <k5zd@charter.net> wrote:
" The publishing business is all about eyeballs and without the contests
there will be no eyeballs."
Sadly (for us contesters) this is not true.
If you look at reader surveys conducted by both CQ and ARRL, contest
coverage and line scores receive some of the lowest interest marks. This is
why you have seen the line scores migrate out of the magazines and on to the
web.
Let's say there are 75,000 active contesters. And there are 200,000 active
DXers. Now compare that to a global ham population of 1.5 million hams...
One of the great aspects of ham radio is its diversity of interest areas.
Covering that range of passion is what sells magazines. Contesting is just
one part.
Contesters and DXers are active. And they do buy stuff. But, they are not
the market makers. This may have been different many years ago when there
were fewer hams and getting on the air was more of an achievement.
All that said, we love what we do. We take pride in building skills,
improving international goodwill, and enjoy a competitive fun outlet.
Contesting fulfills many of the purposes of ham radio and that's why the
National ham radio organizations support and promote it. The question is
who should pay for it...
Randy, K5ZD
-----Original Message-----
From: CQ-Contest [mailto:cq-contest-bounces@contesting.com] On Behalf Of
Rudy Bakalov via CQ-Contest
Sent: Sunday, August 30, 2015 12:16 AM
To: cq-contest@contesting.com
Subject: Re: [CQ-Contest] Future of Paper Certificates
I personally don't care about a paper certificate, but do remember the
excitement of receiving my first one. In fact, it was the certificate
that encouraged me to come back to the contesting world having left it
when I was in my early 20s.
One thing that I genuinely don't understand is what exactly is CQ
Magazine's sponsorship? If they have a problem with mailing the
certificates then what's left?
The way I see things, it is the contest that is funding the magazine, not
the other way around. Without the different contests the magazine will
have no appealing contest, circulation will go down, advertisers will
pull their marketing dollars, the magazine will cease to exist. The
publishing business is all about eyeballs and without the contests there
will be no eyeballs.
Rudy N2WQ
Sent using a tiny keyboard. Please excuse brevity, typos, or
inappropriate autocorrect.
On Aug 29, 2015, at 9:15 AM, Joe <nss@mwt.net> wrote:
Extremely interesting.
I like the idea of the printable also.
Just curious tho.
With the paper they make certs, how down the scores did they go in say
2013? Where they automatically sent one to someone?
I just looked for the fun of it, went to CQWW and entered my call, and
it tells me all the times I entered CQWW. Pretty cool, but then I see
that a cert is there too! what?!
Aparantly I took 2nd place for CQWWSSB 10 M low power 9 land, and I
never knew it. And too bad only ran 12 hours a few more maybe one more
and I could have had 1st place! I was that close in second place.
BUT I know for sure I never got a Paper cert. so just wondering I know
things may be changing, but in say 2013, how deep in the winners listins
did they go and send out paper certs.
Joe WB9SBD
Sig
The Original Rolling Ball Clock
Idle Tyme
Idle-Tyme.com
http://www.idle-tyme.com
On 8/28/2015 10:01 PM, Randy Thompson K5ZD wrote:
There is an important conversation about the future of paper
certificates happening on the CQWW blog. Please visit
http://cqww.com/blog/the-future-of-paper-certificates/ and add your
opinion to the mix.
Randy Thompson, K5ZD
Director - CQ WW DX Contest
email: k5zd@cqww.com
web: www.cqww.com
Facebook: www.facebook.com/cqwwdx
_______________________________________________
CQ-Contest mailing list
CQ-Contest@contesting.com
http://lists.contesting.com/mailman/listinfo/cq-contest
_______________________________________________
CQ-Contest mailing list
CQ-Contest@contesting.com
http://lists.contesting.com/mailman/listinfo/cq-contest
_______________________________________________
CQ-Contest mailing list
CQ-Contest@contesting.com
http://lists.contesting.com/mailman/listinfo/cq-contest
_______________________________________________
CQ-Contest mailing list
CQ-Contest@contesting.com
http://lists.contesting.com/mailman/listinfo/cq-contest
_______________________________________________
CQ-Contest mailing list
CQ-Contest@contesting.com
http://lists.contesting.com/mailman/listinfo/cq-contest
_______________________________________________
CQ-Contest mailing list
CQ-Contest@contesting.com
http://lists.contesting.com/mailman/listinfo/cq-contest
---
This email has been checked for viruses by Avast antivirus software.
https://www.avast.com/antivirus
_______________________________________________
CQ-Contest mailing list
CQ-Contest@contesting.com
http://lists.contesting.com/mailman/listinfo/cq-contest
|