At 01:27 PM 9/13/2000 -0700, you wrote:
>
>Trying to pass off a guy who works in Marketing as a guy who works in
>Engineering is deceptive.
>
Not really. In this day and age Marketing and Engineering often have
functions that overlap so enormously that there's no distinction. In our
company, the engineering group comprises 85% of the Marketing group, but
the whole this is called the Marketing Group. Very common in companies
with highly technical products, selling to a technical oriented market.
However in a company like Proctor and Gamble for example, there are no soap
makers or engineers in the Marketing Dept - just people with Arts degrees
who learn how to sell to 'people'. They sell sizzle - not steak.
Phil
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