On 12 Jan 2002, at 13:16, Ford Peterson wrote:
> 1) advertising $$$ for the ARRL is driven by the number of copies of
> QST being mailed each month. You split the membership between two
> rags and the ad $$$ would drop like a rock.
Why? If the ARRL doesn't think there are enough contesters (and
potential new contesters) to justify leaving relatively full contest
reporting in QST, there shouldn't be that many who would "jump ship"
and switch to NCJ from QST, right? Certainly not enough to have
advertising revenue "drop like a rock"! If so, that's justification
for leaving the results in QST.
> 4) NCJ is actually a loss for the ARRL. The league supports the NCJ
> out of general funds (QST subscriptions/membership dues. Giving away
> more copies is an expensive option.
No one is asking to have copies given away. It certainly appears
that the production of NCJ is much cheaper than QST. If you trade
NCJ for QST one-for-one, the bottom line goes up...unless there are
so many people changing to NCJ from QST that the QST revenues would
go down. And if that's the case, the coverage shouldn't be pulled
from QST. Simple, huh?
73 de Lee
--
Lee Hiers, AA4GA
Cornelia, GA
lee@dixieliner.com
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