Actually, I don't think it would save them much money... They sell
advertising space based on how many magazines they sell and how many people
will see the ads. If they were to lose a lot of readers of QST they would
find that they couldn't charge as much per ad which means less money...
which means a smaller magazine to reduce the costs.
However, Cadillac advertises their cars on GOLF shows. If they were just
interested in the numbers then they would advertise on MTV but they know that
the viewers who watch Golf shows buy expensive cars - Thus, that is where
they advertise. If the Ham Radio advertisers want to put their money where
the big buyers are they would support the contesters and DXers. The "Shacks
on a Belt" are like MTV. There are a lot of them but they don't buy the big
gear.
IMHO
Jerry
W3DMB
~~~~~~~~~~~~~~~
In a message dated 11-Jan-02 10:31:35 Eastern Standard Time,
lee@dixieliner.com writes:
> You guys may not have seen this mentioned on the contest reflector,
> or may not have given it serious consideration, but I think you
> should.
>
> Should contest coverage be effectively removed from QST, as I feel it
> will be, why not offer the members the choice of which periodical
> they receive?
>
> I know other membership organizations do this (such as the NRA).
>
> At this point, I think I would choose NCJ over QST, as there is
> generally little in QST of interest to me other than contest
> coverage.
>
> Would this not represent additional cost savings to the League?
>
> 73 de Lee
>
>
> --
> Lee Hiers, AA4GA
> Cornelia, GA
>
> lee@dixieliner.com
>
>
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